NOW IS THE TIME TO PROMOTE PHONE REFERENCE SERVICES!!! to quote Gerry McKiernan of Iowa State University: "Another Radical (but Conventional) Idea for OnCall, OnDemand, On Site Reference Service. Publicize the Library Hip Reference Phone Number...via Library newsletter/Blog/Liaisons/Table Tents...Why Chat When You Can Really Chat (:-)"
Marie L. Radford, professor at Rutgers University in Information and Library Studies, posted comments on this idea at the Library Garden Blogspot (http://librarygarden.blogspot.com) recently saying that with a phone in everyone's hands it is a no brainer that libraries should be marketing this underused service.
What are your thoughts on this? What type of publicity could we generate? Do we want to be on our patrons' speed dial or listed in their Fave 5's?
